Creative Director | Multidisciplinary Artist | Fashion Merchandiser |

Creating immersive fashion, editorial, and brand experiences through design, storytelling, and visual strategy.

About Maison Dayy

Creativity has always been my way of understanding and shaping the world. I approach every project with a concept-first mindset, drawing inspiration from fashion, architecture, culture, and human connection to create work that feels intentional and immersive. Whether developing a campaign, styling an editorial, designing a retail environment, or producing an event, I believe every detail should contribute to a larger story.

My work spans creative direction, fashion styling, visual merchandising, event production, and concept development, allowing me to translate ideas into cohesive visual experiences. Through roles in luxury retail and independent creative projects, I’ve learned to balance artistic vision with strategic thinking—creating work that not only captures attention but also strengthens brands, connects with audiences, and drives meaningful results.

Currently pursuing a degree in Fashion Design & Product Development at Wade College, I continue to expand my creative practice while collaborating with artists, brands, and creative teams. My goal is to build experiences that challenge convention, inspire emotion, and leave a lasting impression—proving that great design isn’t just seen, it’s felt.

Creative Director & Concept Artist

As a Creative Director, I create immersive visual experiences through fashion, concept development, set design, and brand storytelling. My work is driven by the belief that every project should tell a story—where every garment, environment, and detail serves a purpose. By blending creative direction, styling, and production design, I craft worlds that are cinematic, intentional, and emotionally resonant.

Featured Projects

Conceptual Design & Fashion Design

Genesis Cross

Genesis Cross marks the beginning of a story. Created during a season of uncertainty, growth, and relentless pursuit, the piece reflects the tension between faith and ambition. Inspired by my brother’s evolving journey as an artist and my own path through fashion and creative direction, the jacket symbolizes endurance, transformation, and the courage to create before success is guaranteed. It serves as a reminder that every legacy begins with belief, and every vision begins with a first step.

Creative Direction & Campaign Direction

Campaign Details

Dept. Of CREATV’S explores the visual language of the underground—where fashion, music, and industrial environments converge. Inspired by the raw energy of contemporary creative culture, this campaign blends utilitarian design, worn textures, and cinematic composition to create a world that feels both rebellious and refined. Every image was developed to communicate identity, community, and the creative spirit that exists beyond traditional fashion spaces.

Visual Merchandising & Fashion Styling

As a Visual Merchandiser, I create retail environments that balance creativity with commercial strategy. By combining visual storytelling, trend awareness, and consumer behavior insights, I design product presentations that strengthen brand identity while driving customer engagement and sales. I believe successful merchandising is the balance between artistic expression and business performance—creating spaces that not only inspire but also influence purchasing decisions and deliver measurable results.

I use clothing as a storytelling tool to shape compelling visual narratives. Whether styling editorials, artists, campaigns or collections, I curate looks that reflect identity, emotion, and purpose. My styling process is rooted in concept development, ensuring every garment, accessory, and detail contributes to a cohesive and impactful story.

Celebrity/Artist styling

Rene’ Laveau

Genesis Cross was created as both a custom garment and a visual narrative for recording artist Rene’ Laveau during his performance opening for Kodak Black. The project explored themes of faith, perseverance, and transformation, using fashion as a medium to communicate the artist’s journey before stepping onto a larger stage. Rather than creating a performance outfit alone, the objective was to develop a look that reflected identity, ambition, and the weight of becoming.

Featured Projects

Visual Merchandising

Visual merchandising is where creativity meets strategy. I design retail environments that transform products into compelling visual stories, creating spaces that capture attention, strengthen brand identity, and enhance the customer experience. Every display is developed with intention, balancing aesthetics with an understanding of consumer behavior and sales performance.

My approach combines visual storytelling, spatial planning, trend forecasting, and product presentation to create immersive retail experiences that feel cohesive and impactful. Whether executing seasonal floor sets, window displays, or merchandising strategies, I focus on creating environments that encourage exploration and inspire purchasing decisions.

I believe successful merchandising extends beyond presentation—it shapes how customers interact with a brand. By balancing artistic vision with commercial objectives, I create retail experiences that are visually engaging, strategically driven, and designed to deliver measurable results.

Event Design | Planning & Production

Every event tells a story. Through creative planning, production, and experiential design, I transform concepts into immersive experiences that engage audiences and reflect a brand’s vision. By balancing creativity with precision, I manage every detail—from initial concept and production planning to final execution—ensuring each event is seamless, intentional, and memorable.

Party & Event Design/Production

Featured Projects

Project Details

Project: Bridgerton Garden Party
Role: Creative Director • Event Designer • Producer
Scope: Concept Development, 3D Renderings, Event Design, Vendor Coordination, Décor Production, Installation, Guest Experience Design